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PROJECT OVERVIEW
In the fall of 2025, Marisa Maroney was fresh into her second year as a matrimonial associate at Bousquet Holstein PLLC, and was ready to start marketing herself to bring in her own clients. When she came to us, she had no social media, little visibility, and no idea where to start. I was thrilled.
Thrilled because not every client is easy to market, but I knew Marisa would be. Confident, professional, and quietly ambitious — she had the kind of presence that people gravitated to. She was open-minded and receptive, but she knew herself well enough to push back when a strategy or idea didn't feel authentic to her.
Our commitment to keep her personal branding authentic — despite the status-quo of traditional legal marketing —was the reason this campaign was as successful as it was. We knew if we could embody Marisa’s presence and her exceptional legal practices people would be drawn to her. We just needed to introduce them.
OUR OBJECTIVES
PHASE ONE
Who is Marisa Maroney?
Given Marisa's experience level, we focused her initial branding on prenups — an area she felt fully confident handling independently. The positioning leaned into what made her distinct: a Gen Z attorney who was professional but approachable, the kind of lawyer young couples actually want to talk to about something as personal as a prenup. Our strategy to stand out? Do everything in Marisa's signature color. Why pink worked: 1. Pink is associated with love and romance — two themes central to marketing prenups to couples. 2. Research showed women are redefining the prenup landscape. Pink signaled Marisa was an experienced advocate they could trust. 3. Most importantly: pink was authentically Marisa. And authenticity is the foundation of any successful marketing strategy.
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PHASE TWO
Grow Marisa's Online Presence
Since Marisa's target audience was Gen Z and Millennial couples, we started with Instagram — where over 60% of users fall between 18 and 34. We rooted Marisa’s Instagram presence in her personal brand: pink and approachable — but professional, direct, and informative. We focused her content primarily on demystifying prenups for young couples who might find the topic intimidating. The focus was consistent: Get Marisa's face and name in front of the audience she would connect with the most. To compliment what we were building on Instagram, we instructed Marisa not to neglect her LinkedIn profile. LinkedIn’s audience is primarily young to middle-aged professionals, and features massive concentrations of decision-makers and high-income earners. Being present on LinkedIn would inform her current network of what she was up to, and further expand her reach to ideal clients: thoughtful, young and educated with assets to protect and money to spend on a prenuptial agreement. In addition to traditional social media, we utilized legal-specific directories by creating profiles for Marisa to further promote her services online.
PHASE THREE
Establish Authority & Build a Client Pipeline
To top off our campaign strategy for Marisa, we decided to test the waters and design a one-of-a-kind prenup informational seminar. We had successfully hosted popular informational seminars for other practice areas, but no one in the market was talking about prenups. With coverage on prenups and their popularity growing in the national media, we knew demand was likely to be high — and we knew just the person to fill the gap. In collaboration with Marisa, we created an event series we named: "Confidently Committed: Why Prenups Deserve a Second Look.” Marisa hadn’t presented in a setting like this before, but was a skilled conversationalist and had a modest public speaking framework. We decided it was worth the time to invest in a low-stakes dry run event. In November 2025, we partnered with a local coffee shop, filmed a reel with Marisa to advertise, and purchased an ad in Syracuse Woman Magazine. We wanted to plant the seeds before the holiday season — which is also what the wedding industry calls “engagement season.” Marisa did very well for a dry run. She was confident and attentive. The engagement activity we designed was a hit. Guests awed as Marisa unpacked shocking misconceptions about prenups and revealed information many later remarked they never knew before. The bones of our event were strong. We knew it was worth launching the quarterly series in the new year. For our first event in Q1 of 2026, we decided to fully capitalize on the timing of Valentine’s Day, a.k.a. the romantic finale of engagement season. We knew the venue would be essential for this event to be successful. We chose a charming, inviting wine bar in downtown Syracuse. High-end, but not pretentious—just like Marisa. The additional draw? A complimentary glass of wine of choice "on Marisa." The pink, wine-forward marketing landed well, generating attention and inquiries from her socials before the event. The registration list hit capacity at 20 guests and we saw full attendance the night-of. Based on the brief demographics survey we added to the registration process, our guests matched our desired target audience to a T. There were multiple couples who attended together. She had consultations scheduled before she even left for the night.
Marisa's Event Flyer & Branded Handouts. Designed by Nicole Morett with help from Anna Morse..
© Bousquet Holstein PLLC. All rights reserved.
THE RESULTS
Press, recognition, consultations — and the beginnings of a local reputation
In six months, Marisa went from an associate with no public profile to a visible voice on prenups in Central New York. Our results went beyond potential clients, all the way back to the partners at her firm.
Conversions & Generated Revenue
2
CONSULTATIONS
1
CLIENT CONVERSION
$6,000
REVENUE GENERATED
Publicity
Two-page feature in Syracuse Woman Magazine
The buzz from Marisa's February event secured her a two-page spread in Syracuse Woman Magazine's March issue — "Why More Women Are Choosing Prenups (and You Should Too)" — positioning her as the regional go-to resource on modern prenuptial agreements.
Featured article on WAER NPR
Marisa's article on prenups was placed on WAER's NPR website which extended Marisa's reach to a broader, highly engaged regional audience.
Invited speaker, CNY Collaborative Law Professionals
Marisa was invited to speak to a professional legal audience in Central New York, establishing credibility among peers and referral sources — not just potential clients.
Invited to join a women-centered nonprofit board of directors
The Women Business Owners Coalition invited Marisa to join their Board of Directors — a direct result of the professional profile and community presence built throughout the campaign.
Social Media Growth
12,000
CONTENT VIEWS IN THE FIRST 90 DAYS
That's local audiences viewing Marisa Maroney & her brand.
6.15%
AVERAGE ENGAGEMENT RATE
Making Marisa's content on par with high-performing nano-influencer metrics.
Referral Sources
The visibility generated by Marisa's press coverage and social presence connected her with various referral sources — giving her a solid pathway to consistent, high-quality client referrals.
Positive Attention from Firm Partners
Those in legal understand that as an associate, visibility and positive attention from the firm’s partners is worth its weight in gold. Through every stage of the campaign, partners across practice areas took notice, offering both informal praise and formal acknowledgment of her business development initiative.
The campaign had paved the way for not only external referral sources, but 60 reliable internal ones. For a second-year associate, that internal credibility and exposure is an under appreciated pathway to career and salary growth.
Repeatable
This campaign included the custom creation of branded prenup materials for Marisa, an event series structure, and brand-consistent social media templates. With these now in her possession, Marisa has a repeatable way to reach her ideal clients and grow her local reputation as the go-to attorney for prenuptial agreements.